What Data Are Marketers Analyzing? – eMarketer

According to a survey by research firm Econsultancy and data consulting company Lynchpin:

  • 63% of companies paid more attention to social data in 2013, up from 56% in 2012;
  • 73% analyzed the interaction between different channels, up from 70% in 2012;
  • 29% monitored real-time behaviour, compared to zero percent in 2012;
  • 20% analyzed company profiling, up from 10% in 2012.

The greatest percentage of marketers worldwide – 52% – said data helped them identify new business opportunities.

Marketer analysis 

source: What Data Are Marketers Analyzing? – eMarketer

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