How Are Retail Advertisers Engaging Mobile Audiences?

Millennial Media has released the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of post click actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

Retail advertisers and mobile

source: Marketing Charts

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