Millennial Media has released the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of post click actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.
source: Marketing Charts
The newest research into the advertising behaviors of small and medium-sized businesses (SMBs) indicates that SMBs are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion.
In particular, mobile payments are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet.
Source: Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch.