Category Archives: Social Media

Almost 2 in 3 Internet Users Have Privacy Concerns

TRUSTe has released its third US “Consumer Data Privacy Study – Advertising Edition,” indicating rising privacy concerns among online adults. 9 in 10 consider the issue to be really (55%) or somewhat (36%) important and 64% are more concerned than a year ago. Coming on the heels of the DAA’s withdrawal from the W3C Tracking Protection Working Group(TPWG), TRUSTe’s survey also finds that 52% of respondents do not like being tracked by advertisers in order to provide more targeted advertising. While many (41%) are neutral on the topic, few (8%) actively like it.


Source: Marketing Charts


Lead Gen A Bigger Social Ad Objective Than Branding

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online sales (18%) from their social media advertising efforts.

The bulk of social advertising dollars are being spent on Facebook, per the report. Client-side respondents indicate that they’re allocating 41% of their social ad budgets to the platform, compared to 18% for LinkedIn, 17% for Twitter, and 24% to other networks. Agency respondents estimate that an even greater 53% of their clients’ social ad budgets are being directed to Facebook.


Read more: Marketing Charts

US Consumers Half as Likely to Buy From Social Media

35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site, details Ipsos Open Thinking Exchange in new survey data. But that figure drops to just 18% in the US. Similarly, US respondents were about half as likely as the average global respondent to report having ever purchased a product or service based mostly on a posting they saw on a social media site (16% vs. 31%).

Within the US, social media’s influence on purchase decisions tends to be higher among the demographic groups that are its heaviest users: women and youth. Women were almost 50% more likely than men to report having bought something mostly as the result of a social media ad (22% vs. 15%), and roughly 67% more likely to have done so mostly on the basis of a social media posting (20% vs. 12%).


Source: Marketing Charts

Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch

The newest research into the advertising behaviors of small and medium-sized businesses (SMBs) indicates that SMBs are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion.

In particular, mobile payments are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet.


Source: Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch.