Tag Archives: social media

US Consumers Half as Likely to Buy From Social Media

35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site, details Ipsos Open Thinking Exchange in new survey data. But that figure drops to just 18% in the US. Similarly, US respondents were about half as likely as the average global respondent to report having ever purchased a product or service based mostly on a posting they saw on a social media site (16% vs. 31%).

Within the US, social media’s influence on purchase decisions tends to be higher among the demographic groups that are its heaviest users: women and youth. Women were almost 50% more likely than men to report having bought something mostly as the result of a social media ad (22% vs. 15%), and roughly 67% more likely to have done so mostly on the basis of a social media posting (20% vs. 12%).

Ipsos-Social-Media-Purchase-Influence-US-v-World-Aug2013

Source: Marketing Charts

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Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch

The newest research into the advertising behaviors of small and medium-sized businesses (SMBs) indicates that SMBs are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion.

In particular, mobile payments are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet.

SMBs-Digital-Marketing-Trends-SoMo

Source: Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch.

Influence Marketing: Global Survey of Marketers and PR Professionals 2013

During a three week period starting February 1st, 2013, ArCompany and Sensei Marketing conducted a global survey on the topic of influence marketing. Marketing and public relation professionals that manage both business-to-business and business-to-consumer campaigns were invited to participate. Over 1300 professionals responded representing North America, South America, Europe, Asia, Africa and Australia.

The full results, shared here, include the following highlights:

– Where social scoring stands today
– How social influence and influence marketing are viewed
– How budgets are being increasingly allocated to the space
– Why it’s not just B2C thats using influence marketing
– The preferred platforms of choice

And much more. I hope you enjoy, and please feel free to share your thoughts either on here, or across the social web using the #influencemktg hashtag.