Success when managing a social media presence is a function of a variety of parameters. Understanding the affinity of a brand’s target audience to the various social networks is key.
Source: Social Networks : Where and Who are the users? via eCairn
All posts by Danny Brown
A Look at Businesses Journey Related to Content Marketing
The results of chatting with 4 large companies who are investing and significantly involved in content: where they are at; organizational changes; skill sets, agency relationships and customer data.
Source: Richard Binhammer on Slideshare
Influence Marketing: Global Survey of Marketers and PR Professionals 2013
During a three week period starting February 1st, 2013, ArCompany and Sensei Marketing conducted a global survey on the topic of influence marketing. Marketing and public relation professionals that manage both business-to-business and business-to-consumer campaigns were invited to participate. Over 1300 professionals responded representing North America, South America, Europe, Asia, Africa and Australia.
The full results, shared here, include the following highlights:
– Where social scoring stands today
– How social influence and influence marketing are viewed
– How budgets are being increasingly allocated to the space
– Why it’s not just B2C thats using influence marketing
– The preferred platforms of choice
And much more. I hope you enjoy, and please feel free to share your thoughts either on here, or across the social web using the #influencemktg hashtag.
Social Media Intelligence Redux 