All posts by Danny Brown

About Danny Brown

Danny Brown is the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today" and recognized as one of the Top 100 Business Books in America by Nielsen BookScan. He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

Behavioral Data Key to B2B Marketing and Automation

Marketing, ,

The internet has become a primary source of information, recommendations and reviews when business decision-makers contemplate potential purchases. This places significant responsibility on marketers, who must now guide and nurture these leads via digital through the majority of the buying cycle.

Relying on automated solutions to create and deploy lead nurture programs is not new, but business-to-business (B2B) marketers are eyeing them with a renewed focus, according to a new eMarketer report, “B2B Marketing Automation: Using Behavioral Data to Power Lead Nurture.”

B2B Marketing Automation

Read more: eMarketer

How Are Retail Advertisers Engaging Mobile Audiences?

Marketing, Mobile,

Millennial Media has released the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of post click actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

Retail advertisers and mobile

source: Marketing Charts

How Social Data is Being Used for Marketing Campaign Decisions

Marketing,

Social-media listening has been around for years, but rather than merely watching what people are saying about a brand and giving it a sentiment score, Sparks and Honey monitors anything and everything that’s bubbling up in media, organizing it into a fluid structure of several categories and sub-categories, then eventually using those concepts as fodder for branded content.

sparks_contentnetwork

Source: AdAge

Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch

The newest research into the advertising behaviors of small and medium-sized businesses (SMBs) indicates that SMBs are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion.

In particular, mobile payments are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet.

SMBs-Digital-Marketing-Trends-SoMo

Source: Infographic: SMBs Digital Marketing Trends | Mobile Marketing Watch.

What Data Are Marketers Analyzing? – eMarketer

Marketing, ,

According to a survey by research firm Econsultancy and data consulting company Lynchpin:

  • 63% of companies paid more attention to social data in 2013, up from 56% in 2012;
  • 73% analyzed the interaction between different channels, up from 70% in 2012;
  • 29% monitored real-time behaviour, compared to zero percent in 2012;
  • 20% analyzed company profiling, up from 10% in 2012.

The greatest percentage of marketers worldwide – 52% – said data helped them identify new business opportunities.

Marketer analysis 

source: What Data Are Marketers Analyzing? – eMarketer